How is it monitored and what measures for non-compliance have been introduced?
The Trade Descriptions Act 1968 is in place to protect the public from false statements concerning goods, prices and services. It is an offence to provide misleading information about country of origin. Local Trading Standards authorities have statutory rights to enforce the provisions of this Act and the Act gives them power of entry, inspection and seizure to help them do so. They have similar authority under the Food Safety Act 1990, which also prohibits false or misleading advertising, labelling and presentation of food.
