How is Interop New York being promoted?
a. There is an extensive attendee marketing campaign for Interop New York 2008 directed at the 3,000,000 plus active technology buyers from the Interop and TechWeb Networks database. b. Partner co-marketing programs with exhibitors, speakers, and leading industry publications and associations. c. Print advertising in leading business technology market publications. d. Web banners on leading media brand and association web sites. e. Listing in online IT event calendars.
