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How is Interop Las Vegas being promoted?

April 26, 2017interop Las Vegas promoted

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How is Interop Las Vegas being promoted?

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• Actively marketed to Interop and TechWeb’s database of 3,000,000+ active technology buyers • Direct mail: 750,000 impressions • Email marketing: 6,000,000 impressions to TechWeb names; 6,000,000 impressions to external lists • Print advertising: 20,000,000 impressions • AdWords: 2,500,000 impressions • Additional online advertising: 20,000,000 impressions • Partner marketing with exhibitors, speakers, leading industry publications and associations • Social Media Outreach: Creating, building and participating in online communities