How is Internet-Based Qualitative Research Being Used?
Internet-based qualitative has many applications. Here are some brief summaries of actual qualitative studies conducted by QualCore.com over the Internet. Early stage concept development. An energy bar company wants to protect its share in an increasingly competitive environment by launching a relationship marketing program. Since a high percentage of category users are known to be active on the Web, one program being considered would make use of the Internet. To explore this possibility, two chat room focus groups were conducted with users of this brand from around the country to better understand their reactions to the general concept. Findings from these groups were used to develop more detailed program concepts which were later submitted to further evaluation in traditional focus groups. Gaining access to busy decision-makers. A telecommunications provider wants to understand the barriers to purchasing higher speed data lines among a particular business customer segment. Since thes
