How is Insite Metrics different than my web tracking software?
Insite Metrics picks up where your tracking software leaves off. Most tracking programs manipulate your log files to give you reams of data about clicks, visits and pages. Very little of it is genuinely useful. Insite Metrics ties web visits to the specific marketing initiatives that brought them. And it follows each qualified visitor from first page to final click. Now you can calculate an ROI for your marketing efforts, and determine if your website is actually fulfilling it’s promise.
