How is Inquisix different from Hoovers, JigSaw, Spoke, ZoomInfo and other information brokers?
Inquisix is not competitive with list brokers like Hoovers, JigSaw, Spoke and others because they provide massive volumes of generic data on industries, companies and contacts to anyone willing to buy. These brokers may collect the data in different ways, but they deliver the exact same information to all of their paying customers, no matter who they are or what they have to offer. These services differentiate themselves from one another based on data quality, depth and means of collection. The important difference is that where these services provide data, Inquisix provides action. Working solely with data from a list broker, a sales person is still left to make hundreds of cold calls to people who are likely being called by anyone and everyone else who bought these names. They don’t know you, they may not know you’re company, and their not expecting your call. Talk about an uphill climb! (For more information on what we think of cold calling – and it isn’t pretty – visit our blog.) I
