How is increased income calculated?
1. Check your personal account frequently after the letters are sent. 2. Look for any changes in giving patterns from current supporters, supporters who have not given in a long time, and those on your list who have never given. (You need to do this because we have found over the years, a significant percentage of people will increase and/or start giving as a result of this letter, but they will not send in the provided reply slip for your tracking purposes.) 3. Determine whether each gift is a monthly or special gift. 4. Do month-to-month comparisons with your pervious years income to determine who increases or starts giving. 5. Finally, compare your total account income for the 12 months before the letter is sent and afterwards.
