How is iHOUSE PPC different from purchasing leads from resellers such as HomeGain or HouseValues?
REALTORS® are always after more leads, but by pouring money into lead resellers such as HomeGain or HouseValues, agents and brokers are simply paying high prices for leads you could be generating yourself at a far lower cost. Usually, these lead resellers are simply running PPC campaigns and then marking up the cost of low quality leads dramatically before passing them onto you. They may also be dispersing leads to a number of agents. iHOUSE PPC clicks and leads are yours and yours alone.
