How is group decision- making different from individual decision-making?
Group decision-making is much slower than individual, but group decisions tend to be more accurate. People in a group are sometimes willing to make decisions involving greater risk than they would alone. Groups first orient themselves, evaluate control the expression of negative and positive reactions and then achieve solidarity in making a decision. In some cases, groups seek concurrence so strongly that groupthink occurs, creating a situation in which alternatives are not viewed realistically but only in terms of making the group members happy with each other. This can be combated by the leader being receptive to the opinions of everyone by asking for outside advice on the issue and by assigning group members to troubleshoot suggested options.
