How is From the Heart of Washington funded?
From the Heart of Washington is marketing campaign administered by the Washington State Department of Agriculture, using state budgets earmarked specifically for agricultural marketing programs such as this. The program relies on value-added media and private partnership programs to stretch its budgetary dollars. Its May 2006 campaign, in which more than 400 statewide grocers have given signage and logo placements to the program, illustrates how businesses and government can work together effectively.
