How is FMCG marketing different from magazine marketing?
A. There are far more similarities than there are differences. The great issues of all modern businesses still revolve around striking profitable relationships with consumers. This is as true in magazines as it is in FMCG. Of course, FMCG experience is useful in many non-FMCG industries as well. First, it has arguably the oldest brand-building tradition and, therefore, the richest body of doctrines and insights. Second, it teaches you to keep benefits and delivery as simple as possible so that sales are made easier. While you are searching for that grand elixir of solution through that fancy conjoint analysis, you still need to pay interest on borrowings, buy raw materials and pay salaries. So, you need to have products and services that can be sold easily and regularly to keep the money coming in. Third, FMCG in India still remains the best place to truly appreciate the vast market potential that this country represents. You can start to build a large business only if you believe that
