How is FLOWBIZ Automation different from traditional application integration products?
Traditional application integration products focus on the exchange of data between systems and applications. Traditional applications are typically task-oriented; driving the completion of a single activity, such as updating multiple systems after an Account representative processes a telephone order. They typically do not involve people as part of the complete process execution. FlowBiz, on the other hand, is business process oriented, involving both automated activities, or data orchestration and manual tasks performed by people as a complete process solution. This means process-controlled integration is driven based on the whole automated Workflow process rather than a single event and thus more flexible. For example, using FlowBiz Automation, a Client Service Officer (CSO) might be notified about a client making a specific request that the CSO has expertise in, rather than the clients request simply going into a queue that may be handled by an inappropriate person. FlowBiz automati
