How is Euphoria Water Different than Other Water Companies?
Instead of simply making a donation for promotional value, Euphoria Water prominently displays its charity partners¡¦ mission statement and logo on every bottle label and makes a donation to each charity partner at an agreed upon percentage of every sale, with no limit on the total amount to be donated. Euphoria Water promotes its products as ¡§Charity In a Bottle.¡¨ What Is Euphoria¡¦s Marketing Approach? In a market dominated by major brands, Euphoria Water is currently the fastest growing new bottled water in the Southwestern United States. Euphoria Water¡¦s sales and marketing effort is a direct reflection of its overall grounding in social responsibility and philanthropy. Increasing sales directly translates to increasing the reach and frequency of each charity¡¦s message, as well as increased donations to charity. This unique strategy has distinct advantages: (a) Euphoria Water products have immediate name recognition because 88 percent of all Americans recognize at least one of
