How is ESPN Radio sold on a network basis and a local basis?
We’re represent two opportunities for clients. The team that I head up represents, in conjunction with ESPN Customer Marketing & Sales and the ABC Radio Networks, our radio, digital, mobile and onsite national products for both the English and the Spanish language networks that ESPN runs. Local sales is represented by the teams at the stations and their rep firm which is DNR Interact so folks that work for Jim Pastor and Tim McCarthy, people you’ve spoken to already. We’re always looking for ways to bring ESPN’s national and local assets together for our clients. Actually in the past year we’ve made some nice strides there. We’ve done partnerships for clients like Radio Shack, ExxonMobil, Bank of America, Campbell’s Chunky Soup that includes elements that are both national and local. What is the sale that gets interest for agencies and advertisers? What are the strong points of your selling discussions? First, we’re the number one sports brand in the world — ESPN. Second, ESPN’s audio
