How is donating to a project on LongTail Grants beneficial for my business?
A well-connected project will automatically disseminate this information with their entire social network on LongTail Grants, Facebook, Twitter, and beyond. According to Facebook, the average user has 130 friends; the average Twitter user has 126 followers. By associating yourself directly with a LongTail Grantee, a business benefits in two major ways: 1) They are recognized as a community supporter involved in improving their neighborhood 2) There is a multiplicative effect of grassroots advertising through the social network of project organizers. Instead of just buying an internet advertisement that will appear on the side of a website, your business will become an integral part of the person’s social network, visible to all of their contacts. People may be more willing to support a business that directly supports their “friends” and local community projects, rather than just one that advertises through more traditional methods. Please see the LongTail Neighborhoods FAQ section for
