How is Demandbase different from its competitors?
There are three key differentiators. First, we partner with leading data companies and upload information into our network – we then supplement their data with much richer classifications. Second, our technology platform is designed to score and rank business contacts based on each user’s unique needs and the historical performance of the data partners. Lastly, the online experience enables users to find exactly what they need and check out in matter of minutes.
If you’re considering DemandBase your probably aware of the power of targeting and personalization. There arent many applications that can provide these capabilities, the ones that do are Adobe’s Test and Target and Insightera. Make sure you check those out as well to pick the right one for your needs.