How is data verified?
• Much of our data from our partners is aggregated from the internet. In the majority of our data providers, the source of the information is identified and you can visit the source yourself. With other products you are often limited to the information returned to you from the behind the scenes search and do not have the option of looking through source data. Being able to verify information is extremely important to prospect researchers. Some examples include: ZoomInfo caches its web references for viewing and NOZA provides the link to the pdf file or website that the donor records were collected from.
