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How is data collected?

April 26, 2017collected Data

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How is data collected?

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Data is collected through the use of JavaScript tags. Advertisers place a small piece of JavaScript code onto their pages. When an ad is clicked and an advertiser’s tagged web page is displayed, the tag initiates the Yahoo! Analytics system that collects information about the site visit. This information is then processed by Yahoo! and presented in the advertiser’s Yahoo! Search Marketing reports for review.