How is Darrell Lea involved with the Save the Bilby Fund?
We’ve been working with the Save the Bilby Fund for years, trying to help this endangered species. There are five products in the bilby range and a percentage of sales from each goes to the Save the Bilby Fund. We also promote the fund through point of sale and PR activity. We’re also looking to develop a new 20 gram chocolate bilby that will be sold throughout the year.