How is “CityGrid Complete” different than the ad products Citysearch previously offered to local business owners?
Neil Salvage: Merchants have always had the choice of paying for a sponsored listing or just maintaining a free account. In January, we launched CityGrid as a way to extend our network, get more visibility for the merchants, and also help other online publishers. CityGrid lets developers pull our business owners’ content into their mobile apps, as well as onto other Websites, and then business owners could pay for conversions — clicks or calls — regardless of whether the leads came from their Citysearch.com listing or on a partner site. Partner sites get paid on a CPC basis. CityGrid Complete adds SEO and SEM to the mix. So now, a merchant can get sponsored listings, get their content syndicated across our network of over 100 web and mobile sites — and if they have their own Website — make sure it’s optimized to deliver the most value for that traffic. They also get access to a dashboard that lets them optimize their ad campaigns. The goal is to really be a “one-stop shop” for merc
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