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How is Canadas tourism doing?

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How is Canadas tourism doing?

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This is a mixed year—our results are strong from some markets, we’re struggling from others. We have doubledigit growth from all our international markets except the U.S. In the long-haul U.S. market, our business is strong; but we’re struggling in the border market, which is a very high-volume market. That market is off, and it has been for the last few years. We hoped that over time and through various efforts we had focused in that area, it would come back more strongly this year—but it just has not. Certainly the price of gas is affecting us in the drive market more than the air travel market. I understand you’re planning to rely more on the Internet in your marketing. We’re seeking a one-on-one relationship with the consumer, so we’re trying to hit the consumer on as many points as possible to compel them to think about Canada as an interesting travel destination. People around the world generally have a very positive image of Canada, and for people who travel outside their own co

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