How is BL&S approach to rental equipment different from other vendors?
A. We have considerable expertise building systems that we can transport easily for doing premier and road show work. We believe that to setup and run venues as reliably as a cinema, each facility needs to be approached as a permanent installation, even though it is temporary. This involves prewiring all of the projection and sound components as an integrated system, just as if they were going to be installed permanently in real movie theatres. We then run the systems through a full battery of tests at our facilities in Boston to ensure that they would work properly when installed.
