How is Bio Ionic Straightening different from other straightening systems?
Bio Ionic is the leader in ion-powered hair care. This patented system harnesses the power of natural negative ions to help recondition and retexturize the hair. A blend of natural-occurring minerals emit natural negative ions into the hair, which break down clusters of water molecules that penetrate the hair shaft, to re-hydrate, re-condition, and restore moisture balance. The results are shiny, healthy hair. Most other systems work with thermally generated ions. Thermal systems don’t offer the moisture benefits that natural negative ions do, resulting in a dry and stiff feel to the hair.
