How is B2B web marketing different from business to consumer web marketing?
In marketing you need to know your target market. Consumers shop for things they want and need that will help them in some way either avoid pain or gain pleasure. They look for deals and want to make wise decisions, so the pricing portion comes into play quite a bit. B2B I have found is looking more for a return on investment. If you can show them that they are saving money, saving time, making more money, and improving value, the money part of the equation doesn’t matter as much. So as with any marketing you have to know the hot buttons to push on either side and this can easily be done through proper research. Does web marketing target all Internet users or is there a way to implement target or niche marketing strategies? The Internet is wonderful for niche marketing and targeting. Google and other search engines are making that easier with the applications of local search and other great tools to target your market from local painters to hobbyists and more. It’s actually much easier
