How is Attachmetric different to email open tracking?
Attachmetric tracks not only if an email has been opened but, more importantly, if it has been read. An email being opened and then shut or just previewed gives you no indication that some one has spent any time reading the email. Attachmetric is able to detect if an email has been opened for more than 15 seconds. Our research suggests that this is a 97% accurate guide as to whether someone has actually read the email. Attachmetric also gives you the exact details of attachments opened and web links accessed from the email. Attachmetric gives you a true and accurate understanding of how people are accessing and engaging with your emails.
