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How is AMTAs promotion regarding saving 30% on the National Convention registration calculated?

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How is AMTAs promotion regarding saving 30% on the National Convention registration calculated?

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The 30% off noted in one of AMTAs promotional pieces is calculated from the non-member registration price of $567. If a member registers early (by July 31, 2009) their price is $395 for the full convention registration. This discount (paying $395) is available to any non-member who becomes an AMTA member or for any AMTA members in good standing.

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