How is Ameritrade structured?
Ditmore: We’re based more on a traditional organization where we have operations. We have applications. We have infrastructure. TR: Do you see that changing over the next few years? Ditmore: No, it’s very effective. TR: What determines a CIO’s longevity? Ditmore: I think you have to deliver. The expectations are greater than ever before. Not only do you have to deliver, you have to make sure that you manage the expectations properly so that you don’t let the expectations get out of hand. You have to make sure that your goals match the business goals, and that what you’re going to do is doable and then you go out and you do it. TR: Do you have any numbers in terms of your growth? Ditmore: We’re growing at more than 100 percent a year. TR: It seems that there are more online trading firms as well as traditional brokerage houses that are offering similar services. What are some things that you have in place to compete? Ditmore: We have several things that we’ve really worked to improve on
