How is Ameritest ®different from other pretesting systems?
A.45 First, Ameritest® offers a more complete model of how advertising works. Most of the measurements collected in other advertising testing systems have their equivalent measure in the Ameritest® system. But Ameritest® provides several major diagnostic components (the Flows of Attention® and Emotion®) that cannot be found in other copytesting systems. Specifically, the kinds of information provided by other copy-testing systems are merely a subset of the information contained in the Ameritest® system. Second, Ameritest® places much more emphasis on providing insightful diagnostics, particular with our moment-by-moment flow measures. Our goal is to help you fully understand the reasons why a particular commercial is performing the way it is. Third, Ameritest® is unique in the approach it takes to understanding the visual component of television advertising.
