How is a typical piece of direct mail produced, from its conception to the mailbox?
There are many steps to the creation of a direct mail piece. First, after the concept and objective have been agreed upon, copy is written, a general layout is developed, and a universe is determined. A graphic artist is then enlisted to design the piece. Working with a voter file vendor, a mailing list is developed. After the piece is approved by the client, it goes to the print shop, where it is printed. The printed piece is shipped to a mail shop, which then affixes postage, ink-jets the outgoing address, and carrier-routes and bags the mailing. Finally, the mailing is taken to the post office. After it is processed by the post office, the mailing is distributed by carrier route, and taken by postal carriers to individual households.
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