How is a sublimation transfer different from direct printing onto fabric?
‘Direct printing’ is an alternative category that includes a variety of ways to digitally print on textiles. Direct printing involves printing directly to a coated and paperbacked fabric with an ink jet printer. A common misconception is that this is a more efficient process than sublimation, but both methods require finishing. The finishing process for direct printing includes both steaming and washing. Standard ink jet inks or specialty inks can be used but vary greatly in quality and durability. Coated or paperbacked fabrics for direct printing are limited, more expensive and easily wasted. To compare production costs, a 3′ x 8′ banner printed directly will cost approximately $84.00. The same banner will cost less than $40.00 when sublimated. Moreover, sublimation transfers offer a level of color, richness, vibrancy and permanency that direct printing cannot rival. Note: these costs will vary depending on which direct printing application is used.
