How is a Standard Menu Hierarchy used?
The purpose of a Standard Menu Hierarchy is to organize information based on combinations of categories. As a simple example, assume that a company sells a product, and during the process of selling the product, the company manages activities related to design, reliability, packaging and distribution. To organize information pertaining to each of these activities, it makes sense to create four categories consisting of Design, Reliability, Packaging and Distribution. Now assume that the company receives returns and that these returns can be categorized into one of the above four categories. In other words, the four reasons why products are returned can be described as design flaw, reliability failure, damaged packaging or errors in distribution. Therefore, to organize information regarding returns, rather than creating four additional categories for each type of return, it is easier to create a single category called Returns and then combine this category with one of the other four prev
