How is a pURL different from a membership site?
A pURL, or personalized URL, is not a membership site at all. A pURL is a tool that is used to boost your direct mail response rates. By using digital technology, a pURL campaign allows you to offer a personalized, customized web address and web page for every prospect name on your mailing list. There’s no need for usernames or passwords like you’d have with a membership site. Instead, your prospect is taken directly to his very own, personalized web page simply by typing in his own name such as www.yourwebsite.
