HOW IS A PRESS RELEASE WRITTEN?
Press releases briefly summarize the essence of the story. They provide news reporters and writers in the media with a quick glance and overview of the issues. A press release should be written as if it were going to be reproduced as a news story on the front page of the most important newspaper in the world. Since it is the first source for the reporter it should convey the importance of the issues involved presented in a factual, orderly manner. News releases are generally factually oriented, although they can be written in the format of a feature story. They must incorporate all the 5 Ws of Journalism, explaining the who, what, where, when, and why of the story.
