HOW IS A PRESS RELEASE DISTRIBUTED?
Targeted media include outlets, which directly, and sometimes indirectly, affect the business of the company. Wire services devoted specifically to this business, deliver press releases directly to computers in the newsrooms of radio and television station, and newspapers and magazines across the country. There are many ways to deliver a press release to the media. It can be couriered, mailed, faxed, express mailed, emailed, satellited, hand or electronically delivered. There are numerous services devoted specifically to delivering the press release directly to newsrooms of radio and television station, and newspapers and magazines across the country. One of the most effective means of press release distribution is by publishing the information on the companys web site. Web sites provide a snapshot view of the company and are easy to access for a growing percent of the population. They are the electronic marketing tools.
