How is a MLAP better for merchants than traditional affiliate programs?
While basic affiliate programs are a wonderful no risk, cost per action way for merchants to make sales, their popularity has resulted in a huge abundance of different programs, each competing for the same, limited number of affiliates to promote their products.In fact, recruiting affiliates has become almost as hard as making sales for many merchants. MLAPs offer merchants a way to make their programs and products stand out from the crowd, to recruit new affiliates much more quickly and effectively, thereby boosting their “sales force” and eventual sales and profits.
