How is a company’s perception of developing a sustainable business environment different from the actual changes made?
People often think that doing sustainability is inconsistent with the bottom line. A lot of people see this as a ‘do good’ thing instead of a major opportunity. I don’t think you can expect a company to just charge in and say, ‘Ooh, aah, sustainability. We’re going to look at everything and implement all sorts of changes because it’s the right thing to do.’ It has to be done in steps. In the first step, focus on things that impact the bottom line quickly, like energy and waste. And I think that once they see the financial benefit of it in the first year, more people within the organization will get on board and they will begin to implement greater change. I think with smaller companies, privately-owned companies, your name is on the door and you want to do right. And I think they’re finding that you can do the right thing and still make money. What are some of the more common changes a company will make socially? I think that should start from within an organization. Look at the things
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