How is 360°Reach different from other 360-degree assessments?
360-degree assessments done inside the corporation are often focused on specific goals and objectives and do not provide bigger picture data about the participant’s strengths, weakness, rational and emotional attributes, etc. They usually include people from only inside the company and ignore critical feedback from external constituencies (like customers, business partners, etc.). The feedback from 360-degree assessments conducted internally is often hard to rely on because respondents are not always 100% honest in their responses. According to a study published in the Harvard Management Review, “The majority of managers filling out 360-degree feedback reports hesitate to criticize any aspect of their peer’s performance, particularly when raises and promotions may be on the line. Some also worry that negative feedback would strain their relationship with colleagues if it ever came out who had provided which ratings.
