How international is the English-language software business?
Are developers from Asia and from the former Soviet Union bloc of countries taking a significant market share? Jess: The US offers the biggest online purchasing market. Every business, no matter where it is located, wants credit-card-happy-people to buy their product. Competition is good, and without it we would not be pushed to improve our marketing programs, our products, and our overall Internet presence. The emerging consumer markets in Europe and Asia don’t seem to be seen as an immediate opportunity by most American companies. Even though there are cultural aspects to take into consideration when entering another market, it is an opportunity that should not be overlooked. Becoming a well-known brand in emerging non-US markets will establish you as a market leader, making it difficult for your competitors to gain a foothold in those areas as they discover the same opportunity. Granted there may be local competitors, so entering new international markets slowly and consciously will
