How important today is that relationship with Kraft New Ulm?
DAVIS: First of all, let me say that we probably wouldn’t be in the cheese business — or the dairy business — if it hadn’t been for the help Kraft gave in 1969 to a young buttermaker who didn’t know anything about cheese. I can’t say enough good about Kraft, of its business standards, quality demands, and general ethics. They demand high quality product from suppliers. They are extremely particular about the recipes for their cheese products, and for the various food products they process and sell. No other food company spends what Kraft does promoting the consumption of dairy products, some $750 million a year. The Kraft relationship is vital to us. We have supplied them for 35 years. They purchase more than 60 percent of our total Idaho and Minnesota cheese production, amounting to more than 100 million pounds of cheese in 640- and 40-pound blocks, and 500-pound barrels. Due to their acquisitions of other food companies, they are using increasing volumes of our specialty whey protein
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