How important then is it that the shark name came to help build that brand?
You mentioned the logo, but with that name as well to help make that brand. GREG NORMAN: Oh, it’s been very important. No question. It’s hurt in a lot of ways because you can’t take the shark to a financial institution, right? A financial institutions don’t like the idea of that the shark. But at the same time it’s not the image of being a shark, it’s the image of the great white shark. That’s what my a/k/a is basically. And it’s worked extremely well for me. And when I the way I see it, is that the way it’s recognized in the countries like in India and China and places where you never expect to see it, it actually gets, it pops up. And because of that it gets me excited because I’ve always been an international player. I’ve always been a global individual. And to see it resonate out the way it’s doing now makes me very proud. Q. The nickname goes back how far and can you trace it to one person? To whom do you credit that or? GREG NORMAN: Well, it goes back to 1981 when I was leading t
