How important is the list in a direct mail effort?
Important indeed. In fact, most Direct Mail professionals regard list choice as the single most critical element in determining the success of a mailing. A good list can pull ten times as many responses as a poor list. No matter how well crafted your mailing may be in other respects, if it isn’t reaching the right people, your product or service results will suffer.
Related Questions
- I would like to donate to the Educational Foundation, but I have not been contacted by the phonathon or by mail. How do I get on the phonathon list and how do I make a donation?
- Is there a list of common incoming and outgoing mail servers for various ISPs?
- How important is the list in a direct mail effort?
