How important is the Flame in the current scheme of things for TVS Motors?
Flame is significant for us because we are absent from the belly of the market, which is the executive segment above Rs 40,000. That accounts for close to 45-50% of the market. Therefore, we are not playing 50% of the market. If you look at our market share, we are getting it out of 50%. If we need to improve our market share and become a full player, then we have to offer the range of executive bikes to the customers. Q: One could call it a re-launch of the Flame thanks to the controversy, which it got involved in. What were the learnings from that controversy for TVS Motors? A: When you look at a patent and however one may be about the validity or lack of it, one has to be careful because the legal process in India is long waited and much greater than in any other country. So, whenever you deal with a legal process, you have got to understand that time is something that you cannot estimate or control and therefore you have a Plan B. Q: So, this was the Plan B which has been just laun
