How important is security, intelligence and timeliness to my overall mobile strategy?
This really depends on where you are in the process of building a relationship with your customers via the mobile phone. If they are already accustomed to receiving basic SMS alerts and text messages for promotional activities you might consider moving your mobile strategy to the next level to deliver branded services or products to them via the cell phone. At this stage, it is important to consider how important Security, Intelligence and Timeliness are to the type of information you are delivering or the type of interaction you wish to achieve with your target audience over the mobile device.
