How important is scenario planning in making sense of uncertain markets?
Scenario planning can be a helpful tool in conducting reconnaissance into an uncertain future. Another tool is real-time, granular data that is external and focused on leading rather than lagging indicators. It is also important for firms to have multiple probes into the future.. The most important aspect of reconnaissance into an uncertain future, however, is managers’ ability to lead discussions to make sense of an ambiguous, complex, fast-changing situation.
