How important is privacy to Canadians?
Ponemon: More than 80% of Canadians responding to our study consider privacy to be very important (27%) or important (53%). In our last study, 22% considered their privacy to be very important and 57% believed it to be important. So there was a 5% increase in respondents who believe it is very important. I believe that Canadians want to be assured that the privacy of their personal information is protected in order to prevent them from becoming a victim of identity theft and stolen assets. Nymity: How does privacy impact Canadian’s trust in an organization? Ponemon: Previous studies conducted by Ponemon Institute indicate that when consumers believe an organization respects the privacy of their personal information their trust in that organization increases. Specifically, in our 2005 Online Consumers Permission Study it was found that both Canadian and U.S. consumers are willing to share more personal information with companies when they have a trusted relationship. As a direct result,
Related Questions
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