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How important is online public relations for my ecommerce store?

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How important is online public relations for my ecommerce store?

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Public relations (PR) is an important part of a comprehensive marketing plan for any business, even if you only have an online presence. PR helps establish credibility among your target audience and compliments any paid advertising efforts. The information in a published press release also has a long-lasting effect as the information remains online to be referenced over and over again.

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