How important is marketing and visibility for an album?
Marketing is a key factor behind the success of any album. Many times, it happens that you have a brilliant project but it might tank because it doesn’t reach the proper audience. New artists need the right kind of marketing which involves more than just airing promos on music channels. A & R and marketing go hand in hand., However big the name, it needs to be marketed because it’s not going to reach out otherwise. Music channels are not supporting non film music, what’s your take on it? Well, music channels today are all about reality TV and Bollywood. Of course, it is a situation of concern when the very platform to launch budding talent or even established artistes is shaky. How would one reach out to the audiences? We did have a time when a good video/artiste aired six or seven times a day on music channels. Today, if you are given two airplays a day, it’s a privilege. What is the way out in this situation? While the channels have to look at their bottomline and break evens to do b
