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How important is it to keep the cuticle flat and undamaged?

CUTICLE flat undamaged
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How important is it to keep the cuticle flat and undamaged?

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The most important thing in hair color is SHINE! Shine makes women’s hair look younger and healthier and it better reflects the hair color. Heat damages the cuticle of the hair by ruffling it, thus reducing the shine and elasticity.

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