How important is it to hire a professional publicist?
That really depends on your willingness to work. Promotion isn’t that hard to accomplish, and there is a great deal of free guidance on the subject. (Look in the Appendix of the book.) However, hiring a pro is essential if you choose not to do the work yourself since mounting a continuing marketing and publicity campaign is crucial to the success of any book. We’ll talk a great deal about the subject in The Writer Within You and on the blog.
