How important is it for business to have a strong internet presence?
In our case it is critical—we are an entirely online business and our California liquor license requires that we only sell online and ship via UPS (or other “common carrier”). In general, most online presences are only brochures or lead generation programs. It is important that your online efforts involve all aspects of your businesses strategy. With the exception of our logistics and fulfillment at our Santa Rosa warehouse, all of our operations are online, including customer service, accounting and banking, general operations, etc. As long as I can connect to the internet, I can basically run all aspects of this business, regardless of where I am in the world. Over the past few years marketing online has also changed dramatically. With the explosion of social networking, people are looking for communities around the products and services they enjoy. As a business it is very important to tap into those communities. What are the top mistakes people make in writing a website? The bigges
